![]() When they show how many people have subscribed to their blog, others are more likely to join. A lot of bloggers use that as a social proof. It might make you feel better if you have a bigger list. It will hurt your ego - having 100,000 subscribers sounds better than having 50,000. In reality, keeping them will only cost you money. So by deleting them, you believe you will lose revenue. You have spent so much time, effort and resources into building your email list.Įven if they don’t open and read your emails, you believe that at some point they will. And I know why you’d like to convince yourself otherwise. Your inactive subscribers will never buy from you. You still believe they might buy from you – we already covered that, but let me say it once more. Let’s talk about the real reasons why you don’t want to delete email subscribers, even if you don’t believe they would buy from you: Why would you stop yourself from deleting inactive subscribers? Only they will open your emails, click on your link, visit your site and buy from you. In reality, the only ones who matter are your active email subscribers – the ones who are interested in the content you’re sharing. When you send one email per week to someone who hasn’t opened your emails all year, there is simply no chance he will suddenly start doing so. ![]() If you believe you’re leaving money on the table when you’re deleting them – you’re not. They don’t open your emails, click on your links or visit your website. This is money that you can use to invest into building your list with quality subscribers, converting them into customers and growing your business.Įngaged subscribers are the only ones who matter – the truth is that inactive subscribers will never buy from you, and the signals for that are clear. In other words, by removing your inactive subscribers, you’re saving $200/month, or $2,400 per year. Clean email list in mailchimp pro#Then the Pro plan will cost you $280/month, or $3,360 per year. If it turns out that 50 percent of your subscribers are inactive and you remove them, you’re left with a list of 50,000 subscribers. In this case, the Pro plan will cost you $480/month, or $5,760 per year. Imagine that you have a list of 100,000 subscribers and you’re using GetResponse to send your emails. ![]() You decrease costs – the bigger your email list, the more you will have to pay to your email service providers.Īnd having a huge amount of inactive subscribers that will never buy from you can cost you a lot. In other words, your inactive email subscribers will hurt the quality of your list even more. Your low engagement rates are enough of a signal that will cause your emails to land straight in the junk folder. ![]() You increase email deliverability – having lots of inactive email subscribers can seriously hurt the deliverability of your emails. Without wasting any more time, here is why you should delete your inactive email subscribers: 3 Reasons why you should delete inactive email subscribers Clean email list in mailchimp how to#These people are proactively thinking about how to remove their inactive subscribers, and you should do the same. Why would anyone delete email subscribers from his list?Įven if someone hasn’t opened an email in the last six months, is that a good reason to manually remove him from your list?īig blogger Yaro Starak from Entrepreneurs-Journey deleted half of his email subscribers, and even HubSpot manually unsubscribed 250,000 people. ![]()
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